Corporate citizenship is a business principle that promotes the interest of business alongside the development of communities, sustainability of the environment, and the improvement of all citizens’ quality of life.
At its very foundation, it could be said corporate citizenship is the concept of organizations placing the interests of society on equal standing as their bottom lines. More importantly, a growing base of consumers are voicing that this concept matters greatly to them. In an article published by George Washington University, two-thirds of U.S. consumers said they were willing to pay more for products and services from companies they perceived as socially responsible.
The Alliance was honored to have Dr. Erin Bass, Management Associate Professor at the University of Nebraska-Omaha, as our guest speaker and Stuart Chittenden, Founder of Squishtalks, as our moderator for the 2021 Summer Ethics Luncheon.
During the online event, Dr. Bass noted that in the same way that the average person is responsible for being appropriate citizens in where we work and live, we are seeing the same personification with corporations and other organizations.
“The easy way for me to describe it is ‘doing well by doing good,’” said Dr. Bass.
Many organizations that follow the principles of corporate citizenship or corporate social responsibility (CSR) are doing well because they are doing good in the communities in which they operate. Although corporate citizenship and CSR have a number of similarities, they also differ in an important way.
As Dr. Bass stated, “When I think about corporate citizenship, it is really more about how I behave, how I act, and who I’m responsible to, but it’s more about that embedded responsibility of the organization in its community.”
Tomorrow’s success surrounding corporate citizenship might very well be found in the ability of organizational leaders to create a culture of trust and autonomy When companies demonstrate that they care about the people in their organization and in their communities, everyone wins.