In 2007, the Greater Omaha Alliance for Business Ethics was legally established; in 2008 we received our 501(c) 3 designation as a stand-alone not-for-profit entity. The Alliance has three founding partners, the Heider College of Business, Greater Omaha Chamber of Commerce, and the BBB of the Midwest Plains. Dr. Beverly Kracher, our founder, led the Alliance for over 12 years as Executive Director, and CEO building a full range of community programs, ethics-based products services, as well as the Alliance’s premier signature event EthicSpace. Dr. AnnMarie Marlier currently leads the Alliance as Executive Director, ensuring the Alliance continues its legacy and reputation for providing high-quality, relevant business ethics education to the Omaha community. True to the Alliance part of our name, we rely on Trustees—a guild of business leaders who serve as ambassadors, supporters, and advisors to advance the Alliance’s mission. Everything the Alliance does promotes an environment where the discussion and practice of ethics are encouraged and expected in our community. Because business leaders trust the Alliance, it is able to create forums to have conversations that no one else in the community can have. The Alliance's brand of ethics education is impartial, research-based, and respectful.
In fall of 2025 and to ensure the sustainability for years to come, the Alliance’s founding partners began a discussion with Alliance leadership about the future. After exploring several options, the Alliance and the Better Business Bureau of the Midwest Plains entered into an extended partnership, solidifying mission alignment and enabling additional collaboration and resources to support integrity and ethical business practices.
In 2023 we celebrated building a community of ethical business leaders for over 15 years. We've sparked deep, meaningful conversations, challenged the status quo, and uplifted the Greater Omaha Area as a beacon for ethical business.
Watch the video now and join us in shaping an even brighter ethical future!
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